About copycat hearth and home

We started as Copycat Fabricators (Copycat Stoves) in 1982 in Danbury, Wisconsin. Russ Estridge started making stoves in his garage in the evenings, on the weekends and when away from his full time job. When fabricating his creations he would use the best features from each of the big brand name companies to create his units, thus the Copycat name.
It wasn’t long before business was booming and Russ gave up his outside job and changed his company name to Copycat Stoves & Fireplaces. He searched to find other sources for product to keep up with the demand, while continuing to build the best product line of stoves, fireplaces and their accessories, keeping them at everyday low Copycat prices.

In 1998, Russ & Ginny sold the business to their son & daughter-in-law. On Labor Day weekend 1998, Rick & Terri Estridge, along with the help of their sons Bill & Ryan and several other friends and relatives, opened “Copycat Hearth & Home” at a new location in Webster.

The next 23 years were a whirlwind ride for Terri, Rick, Jeff (Terri's brother-in-law), Ryan and Bill. They added showroom and warehouse space and grew the business into a company with over 10 employees!  
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2021 brought in an exciting change with the third family generation taking over.  Bill and his wife Jessie purchased the business from Bill's parents, Terri and Rick, keeping the business name and location just as it is.  
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The current location, at the corner of Main Street and Highway 35, has over 4,000 square feet of showroom which highlights over 28 live burning displays. Other showcases include hot tubs, chemicals and spa accessories.  Real and cultured stone. Accent furniture, home décor, lighting and unique gift items that are locally sourced with an emphasis on American made products when possible.  

At Copycat Hearth & Home you can find virtually anything you need to keep your home warm and cozy all year long!

Terri, Jeff and Sadie the original Copycat Pup!

 
Stop in and meet the Copycat family!
Owners: Bill and Jessica Estridge

Bill and Jessie's free time is usually filled with chasing their kids and pups around, traveling, canoeing the St. Croix and Namekagon rivers and spending as much time with extended family members as they can.  




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Office: 
Sierra Peterson: Admin Assistant (coming up on one year!)
Sierra keeps the office and billing running efficiently and helps stock up on beautiful home goods for your shopping sprees. She's a smiling face when you first walk in and can direct you to the right staff member for your needs, and you'll always see her with a heater pointed in her direction while dreaming of the beach!  She spends most of her time with her adorable five year old daughter, parents and younger brother.  

Tiffany Stelsel: HR and Financial (coming up on one year!) 
Tiffany brings her organizational and management skills to Copycat from her years running a classroom at Headstart.  She is constantly traveling around attending sports for her two boys and other kids in the community.  She's the first to ask when games are and watch your kiddos when they are live streamed.  She keeps the guys in the field in line with her sassy comebacks and creates a fun work environment.  

Valerie Darwin (7 years) *Now Retired!
 

Project Coordinator/Sales:
Daniel Coan (No so Newbie anymore!  2 years)
Daniel accepted a position with Copycat in December 2020.  You will find him fishing, reading or out on a hike when he isn't helping our customers find their perfect fireplace.  He is a huge asset with his ability and willingness to jump in to any area when needed. 

Jessie Estridge ( 2 years) 
Jessie came to Copycat from a phys rehab therapy background after her and Bill purchased the store from Rick and Terri. 
Normally moving between admin and the warehouse, you will start to see Jessie more often in Sales/Project Coordinator role.  Be patient as she has a lot to learn on this end still!  

Bill Estridge (20 years)
Bill has worked at the family business since he was in high school.  He spends  90% of his time in the field and completing free, on-site consultations,  installing heating units, spas and solar systems.  The other 10% you'll find him on the sales floor and following up on estimates with Dan and Jessie. 

Terri Estridge (Wishes she was retired)
Terri is still working! She has so much knowledge and experience we can't let her leave yet. 
When she isn't working three days a week, she's riding her horses.  She loves fishing in Canada and squeezing her grandkids.  

Jeff Holmberg (Retired guy)
Jeff is retired, but you'll still catch his guest appearances on Saturdays and some Fridays.  Stop in and say hello! His past experience working in the field and then working in the showroom gives him the ability to understand almost any situation.  Nobody in the county holds a candle to this guy's fly fishing skills... trout watch out. 


Installation and Service: 

Kyle Lindquist (7 years) and Rich Georgeson (4 years)
You often don't find one without the other.  This dynamic duo creates beautiful fireplace, stove and insert installations.  Or maybe you will meet them dropping off your new Spa!  Kyle's interests lie in farming, family and any other outdoor activities he can find time for.  Rich has a love for woodworking and the outdoors, you will find him sanding and building new designs while spending time with his family. 

Craig Knowlan (8 years, semi-retired)
Craig retired, well he tried to haha!  We roped him into working part-time when needed and boy do we use him often. Craig is currently working on stone work and installs, he has the expertise and knows how to use it!  On his "retired" days off he does amazing things like growing his own mushrooms and harvesting wild rice.  You will almost always see a canoe strapped to the top of his car. 

Justin Gebhardt (4 years)
Justin is a versatile member who is able to float between service and installs which we are so thankful for!  Not many steep roofs bother this guy!  In his free time you'll find him grilling out with the family and enjoying watersports on the lake. He spoils our dogs and is easily bribed with food and desserts. 

Trevor Guenard (The New Newbie)
Trevor has spent six years in the Army and is continuing in the Guards!  He brings his construction and masonry services and dedicated work ethic to Copycat as our new Service and Installation Technician. We look forward to the level of service he will bring to our customers!  His days off and weekends are filled with his adorable five year old daughter and working with his father building their tactical business, Guenard's Target and Tactical LLC out of Webb Lake, WI.  


Support Team:
​You have to have a support team... if you hear barking when you walk into the showroom... don't be afraid.  Nilla is 12 and her eye-sight is getting the best of her so she barks at every noise but she's really as sweet as they come.  Libby is her daughter and if she's laying in front of the door-- just step over her-- your hair will turn grey if you wait for her to move.  Luanne is one year old and still as energetic as they come.  She's spoiled rotten and doesn't always have the best manners yet but she's working on it.  

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From Left to Right: Libby, Luanne and Nilla